Decorum Paint

Description
The challenge of this student project was to create a paint label for a fictitious fashion designer turned interior designer. The interior designer launched a new furniture collection and wants to create a line of paint that coordinates with it. I chose Rachel Ashwell as my interior designer and her furniture line as my inspiration for the paint label. The finished paint labels utilize typography and my own photography, coupled with a little creativity to complete a sophisticated, vintage and fashion inspired look. The rose pattern on the side of the paint can and the vector "lace" calls to the textiles used in interior design. I also incorporated fashion design by adding "accessories" to the can. I created a "belt" that wraps around and added some "jewelry," a tag with a crystal.

I also constructed a shipping container that doubled as a point of purchase display. The perforated sides were designed to be torn off leaving a beautiful vintage-inspired backdrop for the paint cans.

Category
Package Design

Software
Adobe Illustrator CS5
Adobe InDesign CS5

Front

Side with hanging tag and crystal

Back

Side

Decorum Paint (family) The large cans have different colors that coordinate with the type of finish it is (i.e. red is glossy, green is flat, and lavender is eggshell).

Detail of the tags

Decorum shipping container

Shipping container unfolded

Perforated sides are torn away leaving a great POP display for the paint cans.