Decorum Paint
Description
The challenge of this student project was to create a paint label for a fictitious fashion designer turned interior designer. The interior designer launched a new furniture collection and wants to create a line of paint that coordinates with it. I chose Rachel Ashwell as my interior designer and her furniture line as my inspiration for the paint label. The finished paint labels utilize typography and my own photography, coupled with a little creativity to complete a sophisticated, vintage and fashion inspired look. The rose pattern on the side of the paint can and the vector "lace" calls to the textiles used in interior design. I also incorporated fashion design by adding "accessories" to the can. I created a "belt" that wraps around and added some "jewelry," a tag with a crystal.
I also constructed a shipping container that doubled as a point of purchase display. The perforated sides were designed to be torn off leaving a beautiful vintage-inspired backdrop for the paint cans.
Category
Package Design
Software
Adobe Illustrator CS5
Adobe InDesign CS5
![Paint label front](../portfolio-images/package_design_decorum_paint/paint_can_front.jpg)
Front
![Paint label side 1](../portfolio-images/package_design_decorum_paint/paint_can_side2.jpg)
Side with hanging tag and crystal
![Paint label back](../portfolio-images/package_design_decorum_paint/paint_can_back.jpg)
Back
![Paint label side 2](../portfolio-images/package_design_decorum_paint/paint_can_side.jpg)
Side
![Group of paint cans](../portfolio-images/package_design_decorum_paint/decorum_paintcans.jpg)
Decorum Paint (family) The large cans have different colors that coordinate with the type of finish it is (i.e. red is glossy, green is flat, and lavender is eggshell).
![Paint can tags](../portfolio-images/package_design_decorum_paint/decorum_3_cans.jpg)
Detail of the tags
![Paint can shipping box](../portfolio-images/package_design_decorum_paint/decorum_point_of_purchase_display.jpg)
Decorum shipping container
![Paint can shipping box converting to point of purchase display](../portfolio-images/package_design_decorum_paint/decorum_point_of_purchase_display-2.jpg)
Shipping container unfolded
![Paint can point of purchase display](../portfolio-images/package_design_decorum_paint/decorum_point_of_purchase_display-3.jpg)
Perforated sides are torn away leaving a great POP display for the paint cans.